March 5, 2007

ABTOF Conference

The 15th ABTOF Conference was held at Futuroscope in Poitiers, France. The focus of the conference was the current debate about marketing France in the UK as a travel destination as well as exploring the implications of the environmental debate and the latest Internet developments. Top industry speakers revealed how they saw the future of France and a key note speech from the ebullient Boris Johnson ended the conference on a high.

Brand Fuel provided overall event design, event production and onsite delivery for this three day event. We created and produced speaker support content, designed sessions with audience interaction and ensured an engaging atmosphere with games and delegate voting. We worked with Studio 7 to deliver the technical solutions for the event.

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