August 19, 2011

One Young World 2011

One Young World 2011 is fast approaching and with only 12 days left until the opening ceremony in Zurich, the BrandFuel offices are a buzz of excitement and anticipation. As a U.K. delegate for One Young World 2010 and now having been afforded the fantastic opportunity to see how the 2011 summit is being created, I can understand how mammoth a task there is ahead.


One Young World 2010 was an incredibly humbling and yet uplifting experience that is set to be amplified on every scale this year. With Archbishop Desmond Tutu coming out of retirement from public appearances to attend the event and Sir Bob Geldof returning as a counsellor, the summit promises to be spectacular. There are 1500 people attending, including delegates from 194 countries who, between them, have founded and supported projects all around the world. The One Young World summit is a fantastic platform for all of the delegates to inspire positive change in Global Health, the Environment, Leadership, the Media, Interfaith Dialogue and Global Business. One such project is that of Erin Schrode, whose Schoolbag initiative seeks to provide a bag filled with environmentally sustainable school supplies to 11,210 school children in Haiti for back-to-school 2011. This is just one of the many inspirational stories that help keep the BrandFuel team motivated in the face of logistical nightmares!

The incredible creativity and innovation BrandFuel have injected into the conception and evolution of this year’s summit will no doubt continue to foster global change for the better brought about by the young delegates.

As the summit nears, we will keep you posted on any new One Young World news. Until then my friends, live long and prosper.