Sidekick Brand Video

Brand Fuel filmed and edited a 60 second video for Danger Inc to portray the Sidekick mobile phone and its target audience. The Sidekick brand is fashionable, vibrant and perfectly adapted to any socialite. The concept of the video was to depict the hectic day of a Sidekick phone user – Coffee with friends, trendy shops on London’s Carnaby Street, funky Shoreditch bars and many more bustling social haunts. Filming took us all over London and, when complimented by a cool modern soundtrack and statistics cleverly placed in the urban environment, the final video definitely had the edge the Danger clients were looking for.