Google –The Android Developer Lab

Brand Fuel were off to Barcelona to set up an exhibition area for Google Android Mobile at the Fira de Barcelona exhibition centre. The international show included the world’s leading mobile brands and networks. In the “Planet Apps” section of the show Google featured their products and the open source Android platform.

Our brief was to turn the space into an Android focused Auditorium and Foyer. This included Android branding, demo stations and a smoothie bar. We also took care of the security measures, which involved tokens, a ballot box and a UV pen. Well, as Google were giving away free Android phones to all the delegates, security measures had to be tight to ensure no one bagged two phones.

As you can imagine this made the sessions extremely popular, and we had to manage the flow in and out of the auditorium which saw over 1,800 people passing through it in one day. Not even the impressive efforts of one particularly over zealous delegate who climbed over a railing and slid down a wall to try and get into the already packed auditorium could get past our team.