July 18, 2011

New Office

We are excited to announce the completion of our upgraded creative hub. Here at BrandFuel we believe people are the centre, and in the power that their ideas can hold. So with our newly renovated space we have implemented an open environment that best allows the inclusivity that breeds our creative
thinking.


Aside from the communal work space, our distinct blue and orange colours now accent the office to set the scene for this fun, inspirational space.

Our values of working hard and playing harder are rather evident with the addition of a conference room table that doubles as a surface for ping pong. No one ever said that work couldn’t be fun, and if they did we probably wouldn’t listen. Some of our new windows display a beach far away, just to provide that extra dose of imagination.










Valued mementos of past events now decorate the studio in displayed storage. Green robots, Guinness World Records, and a beating Kraken heart are just some of the fixtures you can see lining our walls as daily reminders of a job well done. It has taken time to get our updated facility up and running, but at BrandFuel we always enjoy the journey of taking something and making it better, especially when it’s something that can help us help you.


Imbibe

Brand Fuel’s first partnership with Marblehead produced an innovative stand for their assortment of quality spirits at this year’s Imbibe Show in London. Imbibe Live is the leading drinks show, designed exclusively for those within the licensed on-trade business.

Brand Fuel’s exhibition was the talk of the show, as Kraken Black Spiced Rum, Hangar One Vodka, Zubrówka Bison Grass Vodka, and Maestro Dobel Tequila all delivered an experience unlike any other present.

















The bravest of visitors were able to confront the mythical Kraken beast through an inventive walkthrough video display. The fun continued with talent from the Royal Shakespeare Company portraying a seasoned Kraken hunter, who proudly showcased his latest trophy of a beating heart extracted from the beast. While the mighty Kraken is certainly not for the faint of heart, the stand did warm the hearts of many. Kraken proved to be a monstrous hit, by this meaning the rum of course.


All of Marblehead’s participating brands provided generous samples for an enjoyable tasting. Hangar One Vodka wowed the competition with their fruitful flavours instilled through the unique taste infusion process.









The presentation of a stunning stand and playful environment cemented the exhibition as a hub of activity. Overall Imbibe Live was an enriching experience for all in attendance. Just another day at the office filled with creativity, fun, and innovation for the team here at BrandFuel.