Imbibe

Brand Fuel’s first partnership with Marblehead produced an innovative stand for their assortment of quality spirits at this year’s Imbibe Show in London. Imbibe Live is the leading drinks show, designed exclusively for those within the licensed on-trade business.

Brand Fuel’s exhibition was the talk of the show, as Kraken Black Spiced Rum, Hangar One Vodka, Zubrówka Bison Grass Vodka, and Maestro Dobel Tequila all delivered an experience unlike any other present.

The bravest of visitors were able to confront the mythical Kraken beast through an inventive walkthrough video display. The fun continued with talent from the Royal Shakespeare Company portraying a seasoned Kraken hunter, who proudly showcased his latest trophy of a beating heart extracted from the beast. While the mighty Kraken is certainly not for the faint of heart, the stand did warm the hearts of many. Kraken proved to be a monstrous hit, by this meaning the rum of course.

All of Marblehead’s participating brands provided generous samples for an enjoyable tasting. Hangar One Vodka wowed the competition with their fruitful flavours instilled through the unique taste infusion process.

The presentation of a stunning stand and playful environment cemented the exhibition as a hub of activity. Overall Imbibe Live was an enriching experience for all in attendance. Just another day at the office filled with creativity, fun, and innovation for the team here at BrandFuel.