The France Show

It wasn’t all Champagne and dancing girls at the France Show there was some cheese as well. But we were there because it’s the largest French lifestyle and tourism exhibition in the UK and what better place for our client, ABTOF (The Association of British Tour Operators to France), to show off the new website we designed for them.

To give them some real presence at the show we created a ‘France Gallery’ where visitors could peruse some fantastic photography of France and get some ideas for their next French holiday. We also invited visitors to submit their own images of France to the website for the chance to win some French travel prizes from a week in a Chateaux to free ferry crossings. Check it out in the ‘My France’ section at http://www.franceyesyoucan.co.uk/.

Over the course of the weekend the France Show broke all records for visitor numbers with 30,000 people coming through the doors. A large number of them seemed to come and speak to ABTOF for advice, when I was there it was a struggle to say more than 2 words to the client without being interrupted by an eager holiday maker.

So it’s onwards and upwards with ABTOF. We’re off to Marseille with them in April for their annual conference, so keep an eye out for a full report on that later in the year.