July 2, 2008

Travelodge

Summer Directory

Travelodge is the fastest growing hotel company in the UK. With a proposed 40 new hotels year on year it is essential that their hotel directory is kept up to date. We proposed a quarterly directory to ensure consumers are kept informed of new hotel openings as well as existing hotels and Travelodge products and services.

Continuing to successfully promote all Travelodge hotels for the summer season, the print run has now been increased from 200,000 to 250,000 due to the popularity of the directories with consumers.


Bacardi Tent Cards

Travelodge posed us with the problem of excess stock of Bacardi Breezer in their hotels. We devised a tent card to be displayed in the bar and reception area promoting the drink at £2.50 per bottle. At a great promotional price, displayed in key positions within the hotel, this can’t fail to be a winning promotion.

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