Online Marketing - Dusseldorf

This is the principal event of the year for the German Marketing Team – a show focused almost as much on pre-arranged one-to-one meetings as on attracting bystanders as they wander around the show. A team of 100 Googlers held almost 350 meetings over the two days of the show using the facilities provided by Brand Fuel i.e. a private meeting room for 8 people, 3 rooms for 4 persons plus a further 6 meeting tables on the booth and a casual area. All served coffees, soft drinks and snacks according to the time of day from the bar/kitchen area staffed by 4 hostesses. The booth was split into two parts covering 200 squares metres plus an aisle carpeted to form a bridge between the two areas. All visitors to the stand were encouraged to enter a daily draw, with the winners receiving a brand new MacBook Air!



On the evening of the first show day, attendees helped Google to celebrate their 10th Birthday with a mini party on the booth. All in all a very successful if somewhat hectic trade show.