Cannes Lions YouTube

It's tough I know, you just get back into being in the UK for a little while and then someone sends you off to the French Riviera for the week, with cars, clients and cough, ahem, and well somebody saw some well dressed and well to do ladies.

It's Cannes Lions week and the advertising agencies are out in style. Not to be outdone, YouTube approached us to build their presence into the festival. It was flip flops and smoothies galore when we rocked up with a full bar and kickass stand and a whole bunch of beach balls to throw out.


Great fun gig but it had a serious point - to show YouTube off as an advertising medium and not just a video distribution service.

We showed off the tools of YouTube all week and the event was a success!

Watch this space for next year, it could be something very special.

Cheers

Ru